On Thursday, I was lucky enough to be invited to the Grand Opening of Dr. Martens in West Edmonton Mall.

The WEM location is their second Canadian location (the other in Toronto and one is on its way for Montreal) and is owned Louise Dirks, who also operates Edmonton's Gravitypope and Campers locations.

Louise and Doug, international sales rep for DM.

The store held a media preview ahead of the grand opening where local bloggers got a tour of the store and a low-down on the products.

I didn't know a lot about the brand, so I was happy to learn quite a bit: like how the company likes to open new stores in April because April 1, 1960 was the day the iconic 1460 boots rolled off the assembly line. This one (obviously) did not.








The entire store has a great vintage/retro vibe (very British-industrial chic), from the decor to the shoes.


Some of my favourite shoes include:

These almost came home with me. Alas, they did not have my size!

I got to meet a lot of other Edmonton bloggers, such as Zoe Kreider, Janis of Dress Me Dearly and Marie of Marie a la Mode.

The staff and management at Dr. Martens were very friendly and helpful, and after a tour and sneak peak at upcoming collections, we were treated to drinks, snacks (helloooo raspberry sorbet) and swag bags, including a free pair of any Docs we want. Thank you!!

Coupons, laces, notebook, pencil, flashlight, sticker, tattoos & buttons c/o Doc Martens WEM CD, guitar picks (woo!) and coupons c/o Blackbyrd Myoozik

I can't wait to test out and review my Mary Janes for you all. Stay tuned!

xo Laurie